Yodel sponsors Tour of Britain’s official jersey

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Yodel has unveiled its official Sprints jersey, for cycle race The Tour of Britain’s 10th anniversary, for which it is the official sponsor and logistics partner.

Celebrating the launch of YodelDirect, the company has renamed the jersey the YodelDirect Sprints.

“Our service covers every postcode, and just like our vans, The Tour crosses the country, connecting people,” said executive chairman of Yodel, Dick Stead.

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