Setting a high standard

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Over the ten years of The European Supply Chain Excellence Awards, Logistics Europe has worked closely with its partners to seek out best practice in supply chain management. Our aim has been to benchmark performance and to set the standards by which supply chain excellence is judged.

It is fitting that at this significant milestone in the Awards programme that we honour the International Federation of the Red Cross and Red Crescent as the Overall Winner – an organisation that has learnt to adapt and perform under the most arduous of circumstances, responding to sudden demands for critical life support materials when disaster strikes, and where normal supply chain infrastructure has failed. A humbling moment for any supply chain professional.

It is significant too that after 14 years of setting the  standards, Logistics Europe is to adapt to a changingenvironment by re-branding as ‘Supply Chain Standard’ as of the February issue.

Why change such a well established leading title as Logistics Europe?

The title has served us well, but since I launched the magazine 14 years ago there has been a shift in perception regarding the word ‘logistics’. Over that time ‘supply chain’ has emerged as the term that encapsulates the strategic nature of the wide ranging business processes and steps that are involved in sourcing, processing and delivering goods to the customer. Of course, we have always focussed on this subject but, in latter years, our title has come to belie our content.

Supply Chain Standard will retain all the best elements of Logistics Europe, concentrating on searching out best practice and leadership. But in addition, the product will be much enhanced, encompassing print, a greatly expanded web presence – providing a digital knowledge base for past articles, the latest white papers, case studies and research findings – as well as an email service, a Supply Chain Summit taking place between the 6th – 8th June 2007 at the luxury 5-star Montecastillo Hotel and Golf resort in Jerez, Spain, and of course the European Supply Chain Excellence Awards.

Watch out for Supply Chain Standard this February – make sure you’re registered to receive it.

Nick Allen, Editor

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