Mondelēz picks Terra for demand sensing

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Snack manufacturer Mondelēz International, which owns the Cadbury’s chocolate brand, has implemented Terra Technology’s Demand Sensing and Transport Forecasting systems in North America.

“Mondelēz International is focused on growth through our strong product portfolio, rapid innovation and operational efficiency,” said Pete Alle, senior director, product supply centre of excellence.

“Terra’s solutions enable a more responsive and efficient supply chain for both warehouse and direct store delivery brands.”

Mondelēz International is one of the world’s largest snacks companies, serving customers in 165 countries with number one global brands in Biscuits, Chocolate, Candy and Powdered Beverages. Demand Sensing has helped Mondelēz decrease forecast error by almost 40 per cent.

Demand Sensing is currently used in more than 160 countries.
Transport Forecasting provides Mondelēz with a daily forecast of shipping needs by lane, mode and temperature class that is synchronized with sales & operations planning to allow the entire company to execute against the same demand plan.

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