Paul’s Boutique opts for ‘pay as you grow’ warehousing

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Fashion label Paul’s Boutique has chosen to go with Wincanton’s “pay as you grow” warehouse service rather than moving to a larger warehouse.

The brand was launched in 2002, when founder Paul Slade opened a stall selling women’s wear in London’s Portobello Road.

It wants to double turnover within the next few years, and has chosen to increase its warehouse space and capability at Wincanton’s Greenford facility, in West London.

Wincanton will now manage the storage of the firm’s clothing, accessories, and perfume ranges, via its pay as you grow service, which gives businesses the flexibility of only paying for the space they require, as their operations expand.

Steve Woodard of Paul’s Boutique said: “When the lease at our former premises expired, we knew we needed more space to facilitate our ambitious growth plans.

“Wincanton’s Greenford facility not only gives our business certainty, but also provides us with the flexibility to take on more space as and when we need it.”

Wincanton will also deliver Paul’s Boutique’s products to department stores around the UK, as part of the new deal.

“When a company looks to expand one of the most crucial factors is to ensure that their supply chain is fit for purpose and provides a platform to facilitate that growth,” said Paul Durkin, Wincanton’s business unit director.

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