Saturday 21st Jul 2018 - Logistics Manager Magazine

Morrisons completes first online orders

Morrisons has kicked off its online food delivery service, with hundreds of deliveries taking place across the Midlands on Friday 10 January.

The supermarket giant expects its new dot-com delivery offering to cover 50 per cent of the UK by 2015.

“Morrisons has now become a truly multi-channel business with an online offer that will lead the market in freshness, value and service, powered by best-in-class technology,” said chief executive, Dalton Philips.

“It will be the closest thing on the internet to being in a store and selecting food yourself.”

* The importance to Morrisons of getting the online service up and running was highlighted in the retailer’s trading update last week. This showed a 5.6 per cent fall in like for like sales over the Christmas period while total sales were down 1.9 per cent.