Morrisons is now taking online food orders in North London via Morrisons.com with deliveries set to start on 9th July.
The web site now features delivery slots for postcodes across the capital from Ealing to Essex. Delivery slots cost from £1.
Simon Thompson, managing director for online food at Morrisons said: “We’re aware that we’re up against other more established services and the competition is fierce. However, our online distribution model is different to the other major supermarkets, and is already delivering an industry-leading service to customers.”
The launch of the service follows Morrisons deal with Ocado and it makes use of Ocado’s technology, logistics and distribution operations.
Morrisons says it has a 95 per cent success rate for delivering on-time.