Debenhams has launched a range of new delivery options ahead of Christmas, including next day click and collect, evening and weekend deliveries and nominated day deliveries.
In addition, order cut-off for next day delivery to home has been extended from 2pm to up to 10pm.
The retailer said online sales increased by 17.6 per cent to £430.7 million in its last financial year, accounting for 15.3 per cent of total sales, up from 13.2 per cent in the previous year.
Click & collect increased to 22.3 per cent of all online orders, up from 7.4 per cent last year. Mobile penetration now stands at 38 per cent of online sales.
In its results for the year to 30th August, the retailer said increasing efficiencies in its fulfilment operations resulted in a 230bps improvement in UK online costs as a percentage of sales leading to an increase in group online EBITDA of 20.5 per cent.
Overall, stock efficiency improved, leading to 5.3 per cent lower like-for-like stock value at year end.
Group revenue was up 1.3 per cent to £2.3 billion, but EBITDA fell 7.8 per cent to £230.8m, mainly as a result of problems in the first half.
Chief executive Michael Sharp said: “After the challenges we faced in the first half, everyone in the business has been focused on addressing the issues we identified and on delivering on the priorities we set out in April to deliver long-term sustainable growth. Our performance in the second half reflects this with operating profit up on the previous year.”