SuperGroup picks Ceva for freight management

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SuperGroup, owner of fashion brand SuperDry, has awarded a long-term freight contract to Ceva following a tendering process that included more than ten major global logistics providers.

Ceva’s appointment replaces separate arrangements with multiple providers. Ceva will manage collections from the company’s suppliers by air, sea and road. It will then provide airfreight and ocean freight on forwarding services from around the world and the main sourcing areas of China, Asia Pacific and India to all SuperGroup locations, particularly into the UK and Benelux.

The operation is being managed through Ceva’s control towers in Hong Kong and the UK and will also include the management of consolidation centres in Asia.

Susanne Given, chief operating officer of SuperGroup, said: “Ceva’s integrated freight management solution provides us with greatly improved supply chain visibility and flexibility, and the added convenience of working with a single supplier that caters for all our needs. Centralising our freight purchasing through Ceva and leveraging their strong buying power will also enable us to effect valuable savings in our freight costs.”


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