Case Study: Asda be Clipper

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Asda chose Clipper Logistics to handle fulfilment for its Asda/George Direct online business. It has developed a 24/7 service that will process and distribute orders from the Asda/George Direct sites and deliver goods to customers nationwide.

The operation is based at Clipper’s Ollerton site and includes several different conveyors for cartons and garments and the installation of a double-tier mezzanine level to house stock.

A new warehouse team was recruited and trained, and Clipper’s warehouse management system was integrated with Asda’s IT systems to support the customer order process. The project was delivered within 16 weeks.

Asda’s distribution director Ian Stansfield says: “Clipper has certainly delivered agility matched by ability.Working within very short and demanding timescales, the team has provided Asda with robust solutions for some of our supply chain challenges, and have delivered a high quality and efficient solution for our web-based businesses in both Asda and George. Clipper offers a true supply chain partnership approach and one that we greatly value.”

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