Consumer & Retail sponsored by Toyota Material Handling: Carlsberg UK in partnership with Gist

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As always the Consumer & Retail category drew plenty of entries, but when it came to selecting for the shortlist four stood out from the rest. Fashion retailer, World Design and Trade Company, identified the opportunity to move pick and pack operations upstream, to a distribution centre close to source in China. But, although the project was thought by the judges to have great merit, it didn’t shine quite as brightly as others in the category.
Primark, the “value fast fashion” retailer, has made great strides – so far – in strategically redefining its supply chain to enable growth. Unfortunately the weakness of this entry was that it was primarily focused on the logistics component and did not indicate an integrated approach with the raw material and manufacturing operations. However, the judges were very impressed with progress to date and “Highly Commend” Primark. They look forward to next year’s entry.
Camelot’s supply chain is structured to support players and retailers during the weekly draws, rollovers and big jackpot draws – dealing with huge demand variations. During a complex transition period Camelot completed the installation of 110,000 separate pieces of equipment into its retail network.
Carlsberg, working with its logistics service partner, Gist, has successfully achieved a seamless and integrated supply chain. In Carlsberg’s business of considerable fluctuations in demand, shadow shifts of Gist staff have been up-skilled to be able to replace and supplement Carlsberg employees throughout the operation, including working on packaging lines, supply chain planning and numerous other operations.
Both presentations were excellent and the decision was finely balanced, but in the end it was the strength of Carlsberg and Gist’s strategic plan and their truly collaborative working relationship that won the day.

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