What sales needs to know about supply chain

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All too often it seems, supply chain executives are tasked simply with keeping the promises made by their colleagues in sales and marketing.

So the promise of a vice president of sales appearing on the platform at a major European supply chain conference offers the mouth-watering prospect of some heavy duty questioning.

The VP in question is Jeroen Diderich of Avery Dennison Roll Materials Europe, and he will be contributing to a debate on the need for collaborative cross-functional expertise at the Extended Supply Chain conference in Brussels in November.

What gives Diderich a particularly intriguing perspective is the fact that he has spent much of his career in supply chain. He joined Avery Dennison in 2003 as director of supply chain and two years later was promoted to vice president supply chain and operations.

It’s a session that promises some real insights into how sales and supply chain can work together more productively.

Collaboration is a key theme of the conference with a number of sessions focusing on its different aspects. Not surprisingly, managing risk is also high on the agenda with a keynote presentation from Prof Omera Khan of Hull University Business School.

You can find full details of the conference at: www.esc-bru.com

And you can comment on this blog on our discussion group on Linked In.


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