Asda cuts the carbs

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Asda has chosen Isotrak to supply it with a transport management system aimed at helping reduce its carbon footprint, while improving service quality between distribution centres and stores, and creating better-structured working conditions for its drivers.

Isotrak active transport management system uses a modular system that links satellite vehicle tracking with transport management, enabling transport managers to observe and record vehicle performance in real time, including geographical location and drop-off times.

Douglas Gurr, Asda’s strategic director, said: “Isotrak has an insightful vision of the way intelligent vehicle tracking and telematics data capture can yield win-win-win benefits in terms of carbon footprint reduction, customer service improvements and improved transport efficiency.”

Part of the installation will include Isotrak’s intelligent alerting system, which uses airline-departure-board style LCD screens, located in goods inbound areas at the back of stores.

These will transmit live, updating pending delivery times and trailer contents.

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