Ocado Group and Asda have agreed to enter a partnership to develop Asda’s online business across the UK with the Ocado Smart Platform (OSP).
UK retailer Asda made more than £21bn in sales in 2025, operating s a substantial online grocery business, fulfilling more than 700,000 ecommerce orders weekly from a network of stores and dark stores across the UK.
The focus of the partnership will be to quickly replace and upgrade Asda’s existing ecommerce infrastructure, with Ocado’s solutions to be rolled out across both stores and dark stores from 2027.
Ocado and Asda plan to deploy Ocado’s end-to-end solutions across Asda ecommerce operations. These solutions include Ocado’s front-end (webshop), In-Store Fulfilment, and software to support last mile planning and route efficiency.
Under the agreed commercial framework, Ocado and Asda will work closely together in the coming months to enable go live in early 2027.
Using Ocado’s Smart Platform, Asda will be able to offer a full range of online services, including scheduled and short lead-time orders, as well as click & collect.
Asda will also use Ocado’s platform to fulfil and deliver orders placed through aggregator platforms such as Uber Eats, Deliveroo, and Just Eat.
Asda executive chairman, Allan Leighton, said: “Asda is the cheapest full-range supermarket, as consistently shown by independent price comparisons from Which? and The Grocer, and has a large, well-established online offer.
“We know that continued success in this highly competitive market is dependent on providing a positive experience for customers every time they shop.
“Partnering with Ocado will strengthen our online offer and provide a consistent and high-quality experience for millions of shoppers, from order through to delivery, while supporting our Formula for Growth.”
IntraLogisteX 2026 takes place on 17-18 March 2027 at the NEC Birmingham. For exhibitor information and visitor registration, visit the official event website at www.intralogistex.co.uk
