Chep has launched a quarter pallet equipped with a Bluetooth beacon that sends promotional messages to shoppers’ mobile phones.
The proximity marketing system, which is already being used in Germany, pairs the beacon with promotional goods stacked on the pallet.
When customers come near the display, they receive targeted notifications. Digital vouchers and offers are then sent to their mobiles, using the store’s or manufacturer’s loyalty apps. Customers then redeem the vouchers or offers at the checkout.
“In the age of shop and go and mission-based shopping, grabbing consumers’ attention is harder than ever,” said Helen Lane, VP for northern Europe.
“The development of the technology is part of our strategy to redefine the supply chain from supplier to shopper by focusing on the last mile and getting products into the shoppers’ carrier bags.”