Consumers want tech to tackle food waste

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22 per cent of consumers said they would like technology related to food and grocery to help with reducing food waste, according to new IGD research.

18 per cent said they would like technology to help on health and diet information, another 18 per cent with in-store navigation, 15 per cent with fast delivery (one hour), and 9 per cent with sourcing product information.

Reducing waste is a particularly big priority for younger shoppers (18-25 year olds), with 29 per cent wanting to use technology in this way compared to 17 per cent of 65 and above shoppers.

“Our research highlights a big opportunity for the food and grocery industry to engage and assist shoppers using technology,” said Vanessa Henry, shopper insight manager, IGD. “However, it’s essential that shopper needs are satisfied as otherwise technology becomes short lived.

“While it’s encouraging to see that the use of technology and digital tools is becoming established ahead of a store visit, particularly when shoppers are planning their shopping or looking for inspiration, there is a real opportunity to harness new innovations and data in driving shopper loyalty for retailers.

“Shoppers are clearly not shy to advancements in technology in food and grocery, and with the growing demand for progression in this area we look forward to seeing how retailers will continue to rise to this challenge.


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