Footasylum has installed end-to-end automation into its warehouses, utilising logistics robots to aide in e-commerce fulfillment.
The implementation will see 85 AutoStore R5 robots deployed across more than 96,000 bin locations, with 24 carousel ports and 100% of Footasylum’s live SKU range stored within the AutoStore grid.
Additionally, the partnership will see the installation of a purpose-built Warehouse Control System (WCS), continuously optimised by THG Fulfil’s in-house development team.
The project is being delivered within a three-month build programme, with first order go-live targeted for September 2026.
Footasylum CEO, Hannah Mercer, said: “As Footasylum continues to grow, we are committed to investing in the infrastructure that will support the business today and long into the future.
“Our fulfilment operation is a critical part of that, and this project represents one of the most significant investments we have made in the business in recent times.
“Working closely with THG Fulfil, we have designed a solution tailored to the specific demands of our operation and the increasing breadth of our offer.
“As our product range expands and the business evolves, it is vital that the infrastructure underpinning it keeps pace.
“This investment gives us a materially more advanced fulfilment platform – one that helps us manage greater complexity, improve the flow of products through the operation and lay the groundwork for the next stage of Footasylum’s development, all while continuing to deliver for our customers.”
IntraLogisteX 2026 takes place on 17-18 March 2027 at the NEC Birmingham. For exhibitor information and visitor registration, visit the official event website at www.intralogistex.co.uk

IntraLogisteX 2026 takes place on 17-18 March 2027 at the NEC Birmingham. For exhibitor information and visitor registration, visit the official event website at