Fragrance Shop chooses Shutl

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The Fragrance Shop has chosen Shutl for a new delivery service which will enable customers to choose immediate or one-hour delivery slots.

A Shutl driver will be sent to one of the retailer’s 177 stores, whichever is closest to the delivery address. The goods will be collected from the store and delivered to the consumer.

“Fragrances are typically purchased as a last minute gift, so speed and flexibility of delivery is important,” said Mark Kelly, head of e-commerce at The Fragrance Shop. “We want to maximise on this by making it easier for customers to make these guilt-free, eleventh-hour purchases.”

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