The Christmas period is usually busy when it comes to last mile food deliveries. Similarly, major sporting tournaments tend to see fans ordering food to eat while watching from home. This year, with the World Cup being played during the winter for the first time ever, last mile delivery company Gophr is expecting to be very busy during the tournament.
A survey carried out by the on-demand delivery service asked 2,000 football fans in the UK what their plans were for food during the World Cup. It showed that 54% plan to pre-order food ahead of matches.
As football fever and Christmas spirit collide, many fans want to indulge in festive food while watching the football. According to the survey, 18% of UK football fans plan to have turkey while watching play unfold and 16% are looking forward to match day mince pies.
Seb Robert, Chief Executive and Founder of Gophr, said: “This is going to be a World Cup like no other. Not only is it being hosted in far-flung Qatar, but it will be during the festive period – one of the busiest times of the year for delivery.”
He continued: “It makes sense then that Christmas food and snacks are making an appearance on the match day lineup, and the delivery sector is going to have to be on its A-game for an even busier period than usual.”