Lidl UK said its overall sales increased by 11% year-on-year over the Christmas period.
It cited the latest figures from Kantar WorldPanel, which said that customers switched £110m worth of spending over to Lidl over the 12 weeks leading up to 29 December.
The retailer singled out its beers, wines and spirits range, which saw a growth of 13% year-on-year for the 4 week period to 29 December.
Lidl plans a footprint of 1,000 outlets by the end of 2023.
In October it revealed plans to spend £15 billion over the next five years sourcing and procuring from British suppliers. The same month it also commenced operations at its £70 million, 629,689 sq ft, distribution centre in Eurocentral, Motherwell – its largest site to date in Great Britain.