GEODIS has established its multi-user facility in Malsfeld, Germany, as the new European distribution hub for Lovevery.
Lovevery operates as a global early childhood development company specialising in educational toys,
books and learning programs designed to support children and parents.
It aims for the site to become the central hub for its European e-commerce logistics following the relocation of its operations from Hamburg at the beginning of 2025.
The partnership between GEODIS and Lovevery began in May 2024, when GEODIS started managing the company’s supply chain operations.
Following the successful relocation of Lovevery’s European distribution activities to Malsfeld, the company has extended its contract with GEODIS.
By combining warehousing, inventory management, order fulfillment and international shipping services at a single location, the Malsfeld facility provides the reliable, flexible and scalable logistics support required for Lovevery’s continued growth across Europe.
Roderick Morris, co-founder and president of Lovevery, said: “GEODIS offers us logistics solutions in order to keep pace with that demand.
“The Malsfeld facility gives us the flexibility, reliability, and real-time visibility needed to stay focused on the families we serve.”
IntraLogisteX Düsseldorf will bring together logistics, fulfilment and supply chain leaders on 16-17 June 2027.
