Marks & Spencer has finally joined the online grocery market and its entire food range will be available to order through Ocado.com.
The retail giant partnership began just over a year ago when M&S bought a 50% stake in Ocado Retail, and from today, customers will be able to order their Marks & Spencer groceries from Ocado.com.
Through the partnership, customers of Ocado Retail will find equivalent or “higher quality” products of their old favourites at the same or better value alongside the full M&S Food range of 6,000 products, and 800 M&S every day clothing and home lines.
Ocado Retail serves 74% of the UK population today and significant investment is being made to expand capacity, which will increase by 40% in 2021.
Melanie Smith, CEO of Ocado Retail said: “Today Ocado Retail are bringing the best to your door with the launch of M&S products exclusively on Ocado.com. This marks the culmination of over a year of hard work by everyone involved”.
Stuart Machin, MD of M&S Food added: “Taking our full food range online for the first time is transformative for M&S food and brings to life our strategy to protect the magic, the delicious, quality food and trusted sourcing standards customers love—whilst modernising the rest.
“This is a long-term partnership and in preparation for go-live we have listened intently to customers to deliver an even bigger, better range—with more family pack sizes, more scratch cooking ingredients, household staples and organic options.”
20,000 packets of M&S’s Percy Pigs have already been ordered since the partnership launch today.
Machin concluded: “As more families shop for M&S products online, they will see the breadth that M&S food has to offer and we’re confident they will find we remain serious on quality whilst also being serious about value.”