Morrisons has agreed a long-term franchise and wholesale supply agreement with SandpiperCI, which operates 43 mini supermarkets and convenience stores in the Channel Islands.
Most sites will convert into Morrisons Daily stores and be supplied with both Morrisons own brand as well as branded products. Morrisons will also supply Safeway and branded products to the remaining Sandpiper stores. All stores will convert to selling Morrisons-supplied products over the next year.
James Badger, Morrisons wholesale director, said: “We are pleased to be announcing a partnership with a strong franchise partner in Sandpiper and the opportunity to bring Morrisons quality and value to customers in the Channel Islands. As Morrisons becomes broader and stronger, our brand is becoming more accessible to more customers.”
Sandpiper expects to create around 100 new job roles as a result of the deal. Chief executive Tony O’Neill said: “All our mini-supermarket Food Halls will be converted to the Morrisons Daily fascia which will entail a seven-figure store upgrade investment programme.
“The Morrisons scale will help us to save on our operating costs which we can pass on to our customers by lowering food prices as each store is converted.”