Reconomy buys Rebound to boost sustainable reverse logistics

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Provider of outsourced, asset-light services to the circular economy, has acquired technology platform Rebound, to further sustainable returns.

Rebound works with companies such as Asos, Gymshark, and Sweaty Betty to manage their returns more sustainably.

The move is set to supercharge retail’s sustainability efforts worldwide as the industry attempts to tackle the environmental impact of ever-increasing global return volumes during the Covid-19 crisis.

The acquisition is the latest in a line of investments as part of Reconomy’s growth plan. Rebound joins the likes of RLG and Cycleon, the European returns logistics and compliance specialists, and Valpak, the UK’s largest packaging compliance scheme and data insight provider.

The acquisition combines Rebound’s specialist returns platform with Reconomy’s portfolio of technology-enabled environmental services, including those provided by Reverse Logistics Group (RLG) and Cycleon, which help organisations tackle sustainability in a cost effective, ‘meaningful’ way.

Rebound will continue to operate under its own name while working closely with Reconomy, sharing technology, data, and services as it continues to develop ways for retail to transform its returns practices.

Graham Best, Rebound Founder & CEO said : “Thanks to the lockdown-inspired e-commerce surge, retail faces an environmental crisis and this is the ideal partnership to help brands diffuse that ticking time bomb.

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