SPAR China appoints new managing director

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SPAR International has appointed Jerome Chevrier as the new managing director of SPAR China.

Jerome Chevrier.

Jerome Chevrier.

In the past, Chevrier has managed Carrefour’s regional operations in China as well as holding senior roles with B&Q China and Etam Group China.

“China’s size, scale and economic power means that it is one of the most fast paced and dynamic retail markets in the world,” said Tobias Wasmuht, Managing Director of SPAR International. “Having established a significant presence in China since 2004, SPAR still sees a great detail of exciting potential for further expansion in the country.

“Having formerly held the role of MD of SPAR China, I have no doubt that Jerome has the necessary expertise to grow and consolidate the business further in this market, continuing to bring a fantastic retail experience to our Partners and customers throughout the country.”



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