Whistl buys Relish to expand its omni-channel services

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E-fulfilment specialist Whistl has bought Relish, an FMCG product sampling specialist from Kin and Carta.

Relish specialises in the beauty and FMCG sectors. It allows brands to target consumers through matching them with synergistic partners such as placing a sample for a perfume brand within an online fashion delivery. Its customers include ASOS, BakedIn, Deliveroo, Estee Lauder, Edgewell, HelloFresh, Missguided, and PrettyLittleThing.

Through the acquisition, Whistl will expand its range of distribution channels to its customers when planning sampling campaigns.

Relish will remain as a standalone brand with its  20+ team, led by Managing Directors Natalie Betts and Jonny Hall.  The company will report into Mark Davies, Managing Director of Whistl Doordrop Media.

Nick Wells, CEO, Whistl, said: “Product sampling plays an important role within the marketing mix and with our market leading expertise in targeting and campaign planning, particularly for online retailers and FMCG brands, the addition of Relish will enable us to broaden our portfolio of channels available to advertisers.”

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