100 cargo owners have joined Peel Ports’ Cargo200 initiative, which urges exporters and importers to switch ocean freight from the south-east to the Port of Liverpool. Diageo, JCB, B&M, Jaguar Land Rover, Matalan, Bentley, Typhoo, QVC and The Real Good Food Company are just some of the businesses supporting the initiative.
The initiative, which was launched last year, encourages import and export companies that begin or end their journeys in the north to switch ocean delivery from south-eastern ports like Felixstowe, to the central based Liverpool port.
“We’re now past the halfway mark and our campaign to create a sustainable shift in the UK logistics sector continues to gain momentum,” said Patrick Walters, Peel Ports’ group commercial director. “What this proves is that there is clear, substantial demand from cargo owners to save costs, congestion and carbon emissions by shipping closer to their markets.
“The new and expanded services we have already announced this year demonstrate that shipping lines have confidence in the benefits offered by Liverpool as the UK’s most centrally located national port. The success of the Cargo200 initiative so far provides further evidence of the significant commercial gains to be secured by increasing the frequency and capacity of calls via Liverpool.”