Coors Brewers has signed a ten-year secondary distribution agreement with drinks logistics provider Tradeteam in a deal worth more than £500 million, extending the companies’ 13 year partnership.
Tradeteam, part of DHL, will be responsible for delivering brands including Carling, Worthington’s, Grolsch, Coors Light and draught Magners to around 30,000 outlets.
The brewer also recently renewed its primary distribution agreement with the logistics company in a £140 million contract.
Tradeteam has been tasked with increasing cost efficiencies and flexibility of service to deal with fluctuating volumes, as well as tailoring services towards changing market requirements.
Chris Machin, head of distribution at Coors, said: “In renegotiating this contract, our major priority has been to ensure that the needs of our customers are at the heart of the operation.
“We have agreed stringent performance targets on delivery accuracy, punctuality and customer satisfaction. Tradeteam will be rewarded based on their ability to meet these demanding targets.”
Tradeteam was set up in 1995 by Exel Logistics to handle its giant logistics contract with Bass Brewers.
Bass was subsequently taken over by Belgian group Interbrew which then sold the Carling, Grolsch, Worthington and Caffrey’s brands to US group Coors making it the second largest brewer in the UK.