Manhattan Associates has launched a product designed to allow retailers to deploy supply chain optimisation techniques to present a unified brand across all channels – traditional brick and mortar stores, Internet, catalogue, call centre, television and mobile.
Zero Disappointment Retail relies on a set of software components from the Manhattan Supply Chain Optimisation-Planning through Execution portfolio.
The company said the technology preserved and complemented current systems and investments by aggregating inventory, order, pricing, promotion, merchandising and order execution information across all channels.
Steve Smith, senior vice president, EMEA, said: “If a customer switches channels, a retailer risks losing the sale, as research shows that 50 per cent of channel switchers also switch brands.”
“With a truly blended-channel environment, sales and support professionals have all the information they need to give customers what they want and consumers have the selection, convenience and retail options they expect.”