Tea manufacturer Doğuş Çay has signed a one year deal with Ceva Logistics worth four million euros (£3.3 million) to manage its distribution throughout Turkey.
Under the agreement, Ceva will collect goods including tea, sugar and sauces from the company’s factories in Ordu, Gebze, Eskişehir and Ödemiş daily and transport them to retailers and distributors.
It will move approximately 10,500 truckloads across Turkey each year with no maximum or minimum order amount meaning Doğuş Çay will be able to respond to customer orders in real time using Ceva’s partial network service, which will decrease costs.
Doğuş Çay previously used its own regional warehouses, trucks and staff to handle its logistics services.
Alpaslan Karakan, Doğuş Çay’s CEO, said: “CEVA’s customer focused approach and extensive network are key reasons why we choose to partner with them.”