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Palletways has unveiled a 61 ft tall hot air balloon featuring its new mascot Slick the dragon, which will also feature on the company’s livery.
The balloon, which Palletways says is the world’s largest of its kind, is taller than an eight-storey building and could accommodate 1,450 full size pallet loads.
It is set to appear at 100 events across Europe over the next two years in a bid to boost brand recognition.
