Conference to focus on the customer

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As companies seek to rebuild their businesses in the wake of the recession, the focus is moving away from internal concerns and back onto the customer.

The Customer Driven Supply Chain Conference which takes place in London in October will consider the most effective strategies to achieve this.  

Understanding customer demand is critical – so forecasting and planning have to be central to any strategy. And it is vital to home in on the inputs that will have the most significant impact on the accuracy of the forecast. 
Companies also need to look at ways of shaping and influencing demand to deliver higher levels of customer service?

Speakers include: Roddy Martin, senior vice-president research at AMR Research; Simon Williams, senior vice-president supply chain at Constellation Brands; Gerhard Blum, senior vice-president distribution & supply chain international at Sony Music; Nick Lefever, general manager – supply chain at Telefonica O2; John Saxby, supply chain director at Danone Waters; and Anne Bruggink, general manager – supply chain at Electrocomponents.

Customer Driven Supply Chain takes place on 5th – 6th October at The Connaught Rooms,

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