Royal Mail targets SMEs with e-commerce system

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Royal Mail is targeting small to medium-sized retailers with an e-commerce fulfilment tool designed to help them with the order management process.

The Royal Mail E-commerce Engine is designed for store-based, online and multi-channel retailers who want to expand their presence to new sales channels to grow their businesses. It is designed to give a single management view of an e-tailer’s different sales channels, inventory listings, customer orders and communications with simple feeds to accounts and logistics.

It is also integrated with Royal Mail’s shared-user warehousing service, enabling businesses to outsource their entire warehousing, despatch and returns operation, paying only for the staff and space they need, when they need it.

The service launch comes at a time when many retailers have outgrown their existing systems and processes, leading to operational difficulties that are creating a barrier to growth.

Royal Mail commissioned some research which found that one in three SMEs believe problems with storing stock are limiting their capacity for growth and over half do not have a clear idea of how much their fulfilment is costing.

Gary Winter, head of fulfilment at Royal Mail, said: “Royal Mail has developed its e-commerce software and warehousing services to free SMEs from day-to-day operations, and help them spend more time on what’s really important – expanding their businesses.”

The Royal Mail E-commerce engine was launched earlier this year to retailers with a turnover of more than £500,000 per year.

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