New chief for Ceva in Asia Pacific

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Ceva has appointed Didier Chenneveau to lead its business in Asia Pacific from the beginning of 2011.

Chenneveau is currently chief supply chain officer for LG Electronics, with worldwide responsibility for global supply chain management for the company’s $50 billion operations.

Chenneveau will be taking over the Asia Pacific region from Vittorio Favati is moving to the global role of chief business development officer, based in Amsterdam.

Group chief executive John Pattullo said: “I am pleased to welcome Didier on board and believe he will bring strong leadership to our growing Asia Pacific region. With Vittorio transitioning to lead our business and sales areas, it makes us well placed to maximize on the opportunities we are seeing in the market and positions us well for continued growth in 2011.

Coen van der Maarel, who is currently holds chief business development officer, will be moving to a newly formed role as managing director for central and eastern Europe, reporting to Leigh Pomlett, president of Northern Europe.

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