Tyrell to head Sony DADC riot rebuilding plan

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Sony DADC UK has appointed Natasha Tyrell general manager distribution. She will head a team which has the task of rebuilding the UK supply chain following the fire which destroyed the Enfield distribution centre during the London riots.

“With the events of last summer we needed a proven, hands-on performer to head our dedicated team and I’m pleased to announce our appointment of Natasha Tyrrell,” said Chris Reiser, executive vice president at Sony DADC International.

“Natasha decided to join us before the fire happened and was then brought in at the heart of the disaster, earlier than planned. Instead of having time to get accustomed to her new role, she immediately engaged with customers and took charge of finding interim locations for our distribution operations and re-establishing services levels.”

Tyrrell is currently based at Cert Octavian in Hoddesdon, one of Sony DADC’s interim UK distribution facilities and spends significant time with clients and promoting the company’s product and services portfolio in London.

She joins Sony DADC from Technicolor, where she held a number of senior roles including distribution services director, UK and Scandinavia as well as Supply Chain Director, Major Studios UK.

Prior to that, Natasha worked across a number of different industries, including automotive, finance and technologies sectors, developing international logistics pipeline and supply chain solutions.

She said: “Our customers have been very supportive and understanding during the past months. I cannot thank them enough, and want them to be sure that we will continue to expand and develop our service offering to them in the years ahead. After the riots, we can see a positive outcome with significant growth potential in our UK operation fuelled by a combination of skilled and dedicated professionals and new state-of-the-art distribution facilities due to come online this summer.”

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