Yearsley Group has re-branded all its business divisions with new logos and vehicle livery.
It said the aim was to modernise the logo and corporate image of the group and have one brand image across vehicles, literature and electronic media, which could be adopted across both trading divisions – Food and Logistics.
New web sites including a new corporate site will be rolled out throughout the first half of 2013 to support the rebrand.
Yearsley Food incorporates Belfield, Yearsley Food Sales, IcePak and Lucky Red companies, with the logos being changed in line with the group theme.
Managing director Harry Yearsley said: “This re-branding activity is another way in which we are taking the company into the future, re-affirming our position as one of the UK’s leading frozen food distributors and logistics providers”.