Gem Distribution and its parent the DCC SerCom group of companies has rebranded as Exertis.
Gem services the retail channel and end-to-end integrated supply chain solutions for gaming, and consumer electronics, for example including the exclusive UK distribution of the Xbox One and Xbox 360.
The Exertis businesses formerly operated under the following brand names:
Advent Data, Gem, Micro-P and MSE in the UK;
Banque Magnétique and Comtrade in France;
Arc Telecom, MSE, Sharptext and SerCom Solutions in Ireland;
GO Connect in the Netherlands, Belgium and Luxembourg and
SerCom Solutions and Ztorm, both of whom provide services internationally