DHL joins the circus

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World-famous live entertainment company, Cirque du Soleil, has named DHL its official logistics partner.

Cirque du Soleil is expected to attract a total audience of some 15 million people, during its worldwide shows in 2014 alone.

DHL Global Trade Fairs & Events will support the event logistics of Cirque du Soleil’s Big Top and Arena worldwide tours, as well as provide global logistics support for its corporate headquarters in Montreal, Canada, as part of the deal.

“With a global touring operation spanning more than 150 locations across six continents, logistics is critical to the success of Cirque du Soleil,” said senior vice president, touring shows, at Cirque du Soleil, Finn Taylor.

“In appointing DHL as our worldwide official logistics partner, we have the opportunity to work with another global brand that shares our commitment to quality.

“We look forward to integrating DHL’s services into our supply chain and to introducing the Cirque du Soleil experience to new audiences and markets together.”

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