Dailycer’s recipe for success

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A new fleet of Jungheinrich counterbalanced forklifts, reach trucks and pallet transporters is playing a key role in the manufacture and on-time despatch of breakfast cereals from Dailycer’s manufacturing plant in Deeside.

Dailycer, a former subsidiary of the Co-operative Wholesale Society and now part of Dutch food and beverage multinational Koninkliikje BolsWessanen, primarily produces private label products for high street retailers such as Tesco, Asda, Safeway and J Sainsbury. It currently has a 10% share of the fast growing European breakfast cereals market and plans to expand its 22% share of the UK market with products including wheat flakes, bran flakes and muesli.

Producing more than 15,000 cases of cereal bars and 20,000 cases of breakfast cereals a week, investment in new manufacturing methods has also coincided with a review of Dailycer’s internal handling systems and material flow procedures.

The company’s shift manager, Malcolm Reed, explains: “Because of our continued growth, everything has changed in recent years as to the way in which products are handled. For example, the review – undertaken in conjunction with Jungheinrich UK – highlighted the fact that when it came to vehicle loading/unloading the high wear and tear on our reach trucks was more a direct result of using the wrong type of truck for this particular application, rather than operator error.”

Dailycer now has two new 1,600kg capacity TFG 16 LPG-powered counterbalanced fork trucks to handle those duties. They operate mainly outside but can undertake internal work if required.

The new fleet also comprises ETV reach trucks, EFG electric counterbalanced forklifts, ELE pallet trucks, an EJB powered pedestrian stacker and two specially modified EJ tote bin movers.

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