Hard Rock rolling with DHL

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Hard Rock International, which owns hotels, casinos and cafes, has picked DHL to provide shipping services to all Hard Rock Café locations around the world.

Hard Rock switched to DHL to handle all its shipping needs, including delivery of inventory from Hard Rock’s distribution centre in Louisville, Kentucky to locations worldwide, and to fulfil online merchandise orders. There are 123 Hard Rock Cafés in 46 countries.

“Our locations are able to express the rock ‘n’ roll experience, in large part, by leveraging DHL’s global expertise, flexibility and full portfolio of distribution solutions,” said Brian Siemienas, senior director of marketing for Hard Rock International.

DHL will be supporting Hard Rock’s “Top of the Rock” awards programme, which recognise the top performing Hard Rock Cafés around the world with the honour of displaying special pieces from its memorabilia collection. Once a month, DHL will transport guitars once played by legends like Jimi Hendrix to Hard Rock Cafés throughout the world.

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