Weetabix outsources independent and wholesale distribution

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Weetabix has outsourced its independent and wholesale distribution operation to Baylis Logistics. Previously the Kettering based company handled this operation in-house with its own rigid fleet.
Weetabix, which produces three billion Weetabix biscuits every year from its Kettering site, is owned by Lion Capital, a Private Equity Fund. The company produces a range of breakfast brands including Alpen muesli, Crunchy Bran, Ready Break and Weetaflakes and most recently Oatibix and Oatiflakes.
Baylis has been appointed to manage stock collection, order booking and radial distribution via its shared user network to the independent and wholesale outlets. Over 10,000 deliveries are made a year with two million cases handled.
The 24-hour operation is run from the Baylis Leighton Buzzard site and includes EDI capture, online tracking and POD.
Kelvin Gingell, distribution manager at Weetabix, said: “As the leading cereal brand in the UK it is key to our continued success that we have a reliable and cost effective supply chain. We outsourced our operation to Baylis Logistics as it has an established infrastructure and understands the demanding nature of the independent and wholesale requirements for accurate deliveries.”

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