Blue Yonder partners with Heineken to manage volatile demand changes

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Heineken has expanded its demand capabilities with Blue Yonder, in the wake of a changing supply chain.

Blue Yonder will provide resolutions to improve forecast accuracy, always-on planning capabilities, and a new user experience.

Marc  Bekkers, Director of Global Supply Chain Planning at Heineken said: “The introduction of Machine Learning as part of building an integrated cross-functional planning capability across our business is a critical component of this journey.”

Johan Reventberg, president, EMEA, at Blue Yonder added: “We are looking forward to expanding [Heineken’s] supply chain footprint by helping them develop accurate forecasts with our AI- and ML-driven demand planning resolution.”

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