In a first for the Premier League, Crystal Palace Football Club has announced a new Official Grid Connection Partner.
The new sponsorship category has been filled by Aurora Utilities in a new multi-year agreement.
The Ofgem-regulated Independent Distribution Network Operator (IDNO) will help connect new developments to the electricity grid.
To this end, Aurora works across electric vehicle charging, battery storage and renewables, data centres, industrial & commercial developments and residential projects.
Robin Campbell, head of sponsorship at Crystal Palace Football Club, said: “We’re delighted to welcome Aurora Utilities to Crystal Palace.
“They are an ambitious business operating in an increasingly important part of the UK’s infrastructure.
“Selhurst Park provides a fantastic setting for Aurora to bring together clients, partners and stakeholders, both on matchdays and through events across the year.
“We’re looking forward to working closely with Aurora and building a successful partnership over the coming seasons.”
As part of the partnership, Aurora will receive prominent visibility at Selhurst Park, including branding across the Club’s LED screens and other stadium assets.
The partnership will give Aurora a year-round platform for hospitality, networking and relationship-building through the Club’s premium matchday offering and Selhurst Park’s wider events facilities.
Simon Reilly, CEO of Aurora Utilities, said: “For many infrastructure projects, the grid connection is the critical path; without confidence over available capacity and the route to a grid connection, projects cannot move forward as planned.
“The role of an Independent Distribution Network Operator is not only to help deliver the connection, but to own and operate the local network safely and reliably for the long term.”
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