DW Fitness First is working with click and collect technology specialist Doddle on an e-commerce offering that sees customers order sports kit online and have it delivered to the gym the next day.
‘Kit & Collect’ lockers are currently being trialled by DW Fitness First at three of its London locations (Cottons Centre, Fenchurch Street and Hammersmith) and the plan is to roll them out to gyms nationwide.
Doddle chief commercial officer Mike Richmond said: “Omnichannel and multichannel are words that we hear all the time in the industry, but customers just think about shopping. And the old adage that good retail is about getting the right product in the right place at the right time has never been truer.
“When we were approached by DW Fitness First, we immediately saw the opportunity because the solution has an amazing convenience factor that we know consumers need and will embrace in their increasingly busy lives.”