Pallet pool provider IPP has pledged to play its part in preventing empty running by launching an educational campaign targeting UK hauliers, retailers and the entire supply chain within the FMCG markets.
The campaign, ‘It’s What’s Inside That Matters’, has been developed alongside the many other collaborative solutions IPP offers, but focuses on empty running. Working in such turbulent times, IPP understands that maximising all empty trailers is imperative. This campaign seeks to show how the solutions that IPP employ ensure supply chains can continue to run seamlessly, leading to a more efficient and sustainable way of working. A reduction of empty vehicles significantly reduces the amount of carbon emitted and supports IPP’s commitments towards a sustainable future.
“Empty running is an issue throughout the supply chain – it is inefficient, costly, and ultimately doesn’t positively contribute towards sustainability targets,” commented Shelley Harris, Commercial Director at IPP. “We are committed to raising awareness that throughout the supply chain we can achieve more by working together. It’s critical to ensure we are maintaining and promoting strong communication in the ever-changing, fast-paced networks. Eliminating empty running is greatly beneficial for not only the businesses but also the environment.
“As well as the promotional engagement with our customers through the giveaways and social media competition, three of our partners are now out on the road with specially branded “It’s What’s Inside That Matters” curtains on their vehicles,” continued Harris. “These not only look amazing and will remind others of our campaign message, but they demonstrate the value we place on working in partnership with others to make a real difference to the supply chain.”
“There is a growing awareness in the industry that something needs to be done to prevent empty running and we are delighted to be working in partnership with IPP and to proudly have the campaign promoted on our curtain,” added Keith Clark at Clark Transport Ltd/UKPC (UK Pallet Collections Ltd). “We would encourage other hauliers to join us in working with retailers to prevent empty running as it’s beneficial to everyone.”
In addition to Clark Transport, key partners, Hawkins Logistics and Robert M Lawson are also backing the campaign with their customer lorries already on the road across the country.
IPP ships more than 50 million pallets each year to the fast-moving consumer goods industry such as food and clothing, and to recycling sectors through its European network of 61 service centres.