Temperature controlled logistics company Fresh Logistics will take part in a major project in conjunction with Ribena and TRO.
The logistics company will supply more than a million chilled bottles to 225 different destinations across the UK over the next five weeks. The operation is part of a sampling campaign to promote a re-branding.
Fresh Logistics will provide chilled storage in four warehouses across the UK.
“We were approached by TRO a month ago to help fulfil an exciting but complex logistics opportunity with Ribena,” said Oli Saffell, Fresh Logistics. “We have worked hard to get to the position where we are now, giving us the resources available to work on projects such as this.
“With the agile, hardworking and quirky nature of our business, we are able to provide the perfect fit in a very short space of time for TRO and Ribena to deliver the service offering they required.”