GOOD GOOD has partnered with third party logistics provider 3PL to support UK growth with multi-channel fulfilment.
Third party logistics provider 3PL has announced a new three-year partnership with global health-focused food brand GOOD GOOD.
Under the agreement, 3PL will provide multi-channel fulfilment across direct-to-consumer (D2C) eCommerce, Amazon Seller Fulfilled Prime (SFP) and wholesale distribution into Holland & Barrett.
The brand joins 3PL’s growing food and drink portfolio as a 3PL Flex customer, benefitting from scalable warehousing and fulfilment solutions designed to support a mix of D2C and B2B sales channels.
3PL’s accredited warehousing, which incorporates both the Fulfilment House Due Diligence Scheme (FHDDS) and ISO 9001 quality management certification, was a key factor in GOOD GOOD’s decision.
The ability to support 6-day fulfilment for Amazon SFP was also essential for meeting customer expectations in the UK market.
3PL head of fulfilment and delivery, Steve Rigby, said: “We’re delighted to welcome GOOD GOOD to our growing portfolio of ambient food and drink brands.
“By acting as a single fulfilment partner across both their D2C and B2B channels, we’re able to simplify operations and give the team complete confidence in their logistics.
“With our fulfilment platform 3PL Fusion integrating directly into their systems, all orders flow seamlessly while stock levels are updated in real time, meaning GOOD GOOD can stay focused on maintaining healthy inventory levels and driving growth in the UK market.”
IntraLogisteX 2026 takes place on 17-18 March 2027 at the NEC Birmingham. For exhibitor information and visitor registration, visit the official event website at www.intralogistex.co.uk

IntraLogisteX 2026 takes place on 17-18 March 2027 at the NEC Birmingham. For exhibitor information and visitor registration, visit the official event website at