Grocery sales slip back

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Supermarket grocery sales in the 12 weeks to 14th July were down 0.5 per cent on last year’s record figures, according to Kantar Worldpanel.

Ocado was the strongest performer, growing sales by 11.9 per cent and increasing its shopper base by six per cent.

While discounters, Aldi and Lidl, couldn’t match Ocado’s growth rate, they still performed strongly, while the big four all reported sales falls of two per cent or more.

Kantar’s Fraser McKevitt said: “Last year people shopped more frequently and closer to home as they topped up the cupboards while enjoying the sunshine and the men’s football World Cup. This year households are making one fewer trip, which may not sound like much but is enough to tip the market into decline. In addition, like-for-like grocery inflation fell marginally to 0.9 per cent, which is good news for consumers but has made it harder for retailers to achieve value growth.”


Grocery winners and losers

Total till roll – consumer spend (12 weeks to 14th July)

Share (%)     Change (%)

Ocado                                    1.4                 11.9

Lidl                                       5.8                   7.0

Aldi                                       8.1                   6.7

Co-op                                    6.4                   0.2

Iceland                                  2.1                  -1.5

Waitrose                                5.0                  -1.9

Tesco                                  27.2                  -2.0

Asda                                    14.9                  -2.0

Sainsbury’s                          15.3                  -2.3

Morrisons                            10.3                  -2.6

Source: Kantar Worldpanel


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