Marks & Spencer (M&S) has launched a partnership with Zalando’s B2B logistics and fulfilment business, ZEOS.
Reportedly, ZEOS will fufill M&S’ entire online direct-to-consumer business across 22 markets in continental Europe.
M&S’ ambition is to build a global omnichannel business through simple, scalable and capital-light operating models, enabled by strategic partnerships and best-in-class expertise.
Having announced the partnership in November last year, the rollout began in August 2026 with a trial in Poland.
Following the success, where customer demand in Poland increased by 22% and conversion improved by more than 97%, the partnership has now expanded across Europe, including in France, the Netherlands, Germany and Spain.
The partnership is helping M&S deliver a faster, simpler and more localised online shopping experience for customers across Europe.
By leveraging ZEOS’ extensive fulfilment network and a single stock pool, delivery times have been reduced, while delivery costs have fallen by up to 58%.
Returns processing has also improved significantly, with return times reduced from up to 35 days to just eight days, helping products get back on sale faster and improving availability for customers.
M&S first partnered with Zalando Fulfilment Solutions (ZFS) in 2022 to support marketplace sales across Europe, fulfilling orders placed through Zalando, About You and Amazon.
M&S managing director of international Mark Lemming said: commented: “We have a clear ambition to grow our International business by bringing the best of M&S to more customers around the world.
“As demand for our Fashion products grow across Europe, it’s vital that we offer a seamless online shopping experience that matches the quality of our product.
“By partnering with ZEOS, we’re able to improve speed, availability and service for customers, while creating a more efficient and scalable platform to support our future growth in Europe.”
IntraLogisteX 2026 takes place on 17-18 March 2027 at the NEC Birmingham. For exhibitor information and visitor registration, visit the official event website at www.intralogistex.co.uk
