Primark is expanding its Sustainable Cotton Programme into Pakistan, a year after the launch of its first range of cotton products using sustainable cotton grown by independent farmers in Gujarat, Northern India.
It has worked with agricultural experts, CottonConnect, alongside local NGO REEDS (the Rural Education and Economic Development Society), to introduce the programme into Pakistan. With an additional 20,000 farmers enrolled in the programme in Pakistan, over 30,000 farmers across both sourcing regions will be trained in sustainable farming methods by 2022.
“We’re very proud of the Sustainable Cotton Programme, and we’re delighted to be able to use our experience in India to help train and support the farming community in Pakistan,” said Katharine Stewart, ethical trade and environmental sustainability director at Primark.
“We’ve deliberately targeted regions that are already used by our suppliers, so we can introduce even more cotton grown using sustainable farming methods into our supply chain as soon as possible. Our expansion into Pakistan is the logical next step for us, as we continue to move towards 100 per cent sustainable cotton in our supply chain.”
Shahid Saleem, executive director at REEDS, said: “We’ve been working to try to improve lives within rural communities in Pakistan for 16 years. This is the first time we have partnered with a large clothing retailer on one of our programmes. By partnering with Primark and CottonConnect, we’ll be able to provide support to thousands of farmers and their families in the Punjab and Sindh regions of Pakistan.”