Royal Mail takes stake in personal shopping app

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Royal Mail has acquired a stake in personal shopping app Mallzee, which offers clothing items from more than 100 retailers.

The investment follows the February acquisition of Storefeeder, an e-commerce technology firm, which provides order management, stock control, smart warehousing and courier integration for web merchants. According to Royal Mail, 37 per cent of UK online shoppers made an ecommerce purchase via a mobile device in the last three months.

Nick Landon, managing director of Royal Mail Parcels, said: “We think we can rapidly add significant value to the Mallzee business by introducing their solution to a wider audience. While the entrepreneurial and cutting edge mobile capabilities that Mallzee have developed will complement our existing distribution services.”

Royal Mail investment is part of a £2.5m fundraising effort by Mallzee, which included issuance of new shares. As part of the transaction, a Royal Mail representative will have a seat on Mallzee’s board of directors.

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